RING CENTRAL : DIGITAL AI CAMPAIGN

Role: Creative Director / Script writer  Agency: 3.11LABS Sometimes the right character unlocks everything. Ringo, a unicorn receptionist born from equal parts Sesame Street and Silicon Valley, was that character. We scripted this fully AI-produced commercial series with the intention of building a world, not just a spot. A scalable IP, an ongoing story, and a genuine creative partnership between Benjamin Benichou and 3.11LABS.